Someone asked me at a conference how much time should be spent on the marketing part of a writer's career. I told them to spend at least the same amount of time that it took to write the book. Now, if you took two years to write your book, your marketing plan will not have to be that involved for sure.
I always start working on the marketing plan for a book as I'm coming up the finish line of writing the first draft. A stickler for deadlines as Lyle can tell you, if I publish through McIver Publishing, I have more of a say when the book will be published. I try to have them come out in the beginning of a month so I can have a hot-off-the-presses book launch party. Sometimes, no matter what I do, no one shows up. BUT, I have walked into a signing that was packed with people and walked back out again thinking I had the wrong room...lol. You never know how these things are going to turn out.
I plan out at least three months of book signings to do as soon as the book comes out, covering both the area I live in and where Lyle lives. With the second book, we are going to try to hold signings in the venues in Minnesota where the book takes place. I do one to two signings a week including weekends. I do radio interviews and call libraries to see if they are interested in having me come in and do a program. We do them together and separate, depending on the nature of the signing. Sometimes the people who book us want a Native American program, too, and I do most of those alone.
I have scads of books on marketing, and the deal is, taking what pertains to you and putting it to work. Not everything that works for one person will work for the next.
So, onward and upward. (Lyle hates that saying)
Until next time,